The challenge for companies in the production of glass, particularly those with substantial resources and financial strength, it is through the development and introduction of new profit opportunities for its customers, what can you do to distinguish, by fulfilling the needs of sector also includes serving as an anticipation of trends and future needs.
Already we are witnessing the development of new coatings, films, plastics, chemicals, glass and models. But the challenge for our customers to create new applications, plus the value and demand for glass that can create by the end user.
Such competition will require a redefinition of the strategy for optimal use of an opportunity rather than an increase in market share and volume.
To obtain a disproportionate share of potential profits, companies must have a wide range of skills. Those who say - is, after all - never a future, because what "here" not "exist". And because people change when their mind works like a parachute, if they are open.
For this reason, you must add the attention of the lead overnight to a direction other way. Crucial managers should not be buried in the policies and procedures to prevent, address and creative talent a chance.
While innovation can accelerate the pace, you can also determine the direction. The technology must be used, it can never be a substitute for leadership, who prefers action to words. The scarcest resource of all is time. The temptation is to reset the clock, but we can not. Nature is the timekeeper and the gain is reduced to the request and cost more than the competence and experience.
But restructuring the current business model does not work with this consumer-oriented technologies, can not be affected by the decree of the law. Future research needs to be adapted to run field. Although the stakes are high, the financial health of a company depends on its role in creating markets of tomorrow.
Since consumers lack of vision, it is our collective duty to lead the public in the future. Twenty years ago, few consumers for mobile telephony, Internet access, Global Positioning System would be asked or iPod. This is demonstrated by the fact that the average person today has access to more information on their BlackBerry or other parts of the world is empty, there was only 40 years.
When you return after the stress of businesses every day, and a distant vision, we see the birth phase of pregnancy, a new industry in the traditional sector of the glass. Creative glass manufacturers are at the forefront of this renaissance, seeking not only from other domestic suppliers, but also to stand on imported goods less expensive shield.
In the past, the glass products have been only a "see through" item. Now, the glass is increasingly becoming an integral part of our lives. This extraordinary material, with its amazing combination of functionality, beauty and power, to enrich contemporary life and we are pleased that the essence of our business and deliver innovation for years.
In the coming years, a series of new products, these innovations will also have a managerial and functional. Therefore, the marketing of these products are no longer focused on the needs of demanding customers in the competitive nature of the buyer. Therefore, the model of business where margins are proportional to the creative transfer of knowledge and the ambition of marketing and sales staff, instead of the traditional cost-plus structure. This, in essence, today is the new playground
This can also be a competitive advantage for the world's large glass, even if we see a number of regional actors. While size alone does not produce lasting benefits, makes the necessary financial resources to maintain and develop new technologies. It also includes the operating leverage, strength, and global presence to market. At the same time we can hold a double-edged sword is not in harmony: the large bureaucratic organizations with the market, the right balance between research and production capacity to lose. And while small businesses can not afford to technological research, large companies must decide the direction of technology and protection of their intellectual property.
Guardian is a diversified production worldwide in Auburn Hills, Michigan, with leading positions in float glass factory, glass, fiberglass insulation and other building materials for the seat of residential and commercial cars. Through Science & Technology Center, Guardian is at the forefront of innovation, including the development of coatings for high-performance glass and other advanced products. Guardian, its subsidiaries and affiliates employ 19,000 people and has plants in North America, Europe, South America, Asia, Africa and Middle East.
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